ANALYSIS OF “THE PORTRAIT OF THE ARTIST”

 

“The Portrait of the Artist” by Peter Howard is a hypertext poem in which the author uses Macromedia Flash. The author refers to this poem as “very weird”, I think he is right, but at the same time it is very funny.

 

When you open the site where the poem is, the first thing you see is a drawn orange frame in a grey background. On the top of the frame it appears the title of the poem “The Portrait of the Artist”, then on the bottom, the name of the author, Peter Howard, and then, down the title appear and disappear consecutive phrases one behind another. The first phrase that completes the original title parodies Joyce’s novel “The Portrait of the Artist as a Young Man”. Howard’s version says as follows: “The Portrait of the Artist as an old joke”. Then “an” and “joke” disappear obtaining then “as old” and we can relate all we see inside the frame as a single sentence “The Portrait of the Artist as old Peter Howard”. After this transformation, the author continues the original title with some other funny phrases:  “… with mild depression”, “… with self-indulgent gloom”, “… alienated from society”, “… as little different from everyone else”, “… unable to make up his mind”. Once all these phrases appear, then we can read “Loading”. The whole introduction goes with a coloured background that changes constantly.

 

The next thing we see are ten links consisting on ten warnings. Some of these links warn from danger, others from caution and others simply inform about environmental issues. If we put the cursor on them they change in order to stress themselves, for instance some of them change one colour to another, others exalt one of their elements and in the case of the warnings on environmental issues they are reduced. We can click on each one of them and they bring us to the most unexpected and surprising solutions. I will explain how they work one by one:

 

- CAUTION. CONFINED SPACE. DO NOT ENTER WITHOUT OBTAINING PERMIT. First we read in green letters “The weasel goes…” and then in red letters “pop!” The word “pop” explodes as a bubble emitting the appropriate sound.

 

- DANGER. CAUSTIC. We read “The words are the important things.” This sentence disappears little by little as if it dissolves because of the caustic. A part from this visual game, we can interpret it as even words are vulnerable.

 

- CAUTION. BIOLOGICAL HAZARD. We read “Once upon a time…” and then we see a picture of some young boys in the 70s or 80s. Someone is highlighted with a circle, probably the author himself.

 

- DANGER. DO NOT ENTER. We hear electronic music while the sentence “Oh, to be in April Now that England’s there” appears little by little turning from the background to the foreground. Some yellow stripes appear with the rhythm of the music. Once the whole phrase is on the foreground it disappears as if it had exploded. The colour of the background is a pale green.

 

- RECYCLABLE WASTE ONLY. We see an inanimate picture, a kind of watercolour of a cavalryman and horse that moves from right to left. Sound of a neigh and some shots.

 

- CAUTION. EYE PROTECION REQUIRED BEYOND THIS POINT. We read a message divided in two parts consisting in two links, the first one says “DON’T THINK” and the second one “JUST DO IT”. The message is intermittent, first appears the first part and then the second one and thus repeatedly until you choose one of the two links. If you choose “DON’T THINK”, you see series of numbers and letters that don’t make any sense and then the word “dis” in brackets. If you choose the second link, that is, “JUST DO IT”, you only see the same word, “dis”, in brackets. In both cases the word “dis” seams to crack and finally disappears.

 

- CAUTION. BIOLOGICAL MATERIAL. This part consists on the repetition of the word(s) “care” and “don’t care”, which function as a leitmotiv with the combination of some other words or phrases placed between these two. A part from this structure of “care” + word/phrase + “don’t care”, we see again numbers and letters set out as if they were formulas.

 

- DANGER. DO NOT START THIS MACHINE. Here we can observe two parts of a (written) conversation. Part A whose letters are mainly in blue (one in red) says something and part B whose letters are in pink always answer “The measurement must be between 0 cm and 55.8 cm.

 

- CAUTION. USE OTHER DOOR.  We read the following assertion: “The only thing we can be certain of is that it will look out of date”. The words “out of date” are written in a font that imitates a gothic writing. Then the word “only” comes to the foreground to emphasize the whole sentence. The background is a kind of pale red with some yellow stripes and circles that move as if they guide the reader to read the sentence.

 

- ENVIRONMENTALLY SAFE. We see an image of a pink teddy bear that is pointed with some arrows with the words “pink teddy bear”. Then it appears two more bears that are also pointed with an arrow with the same words. Then it appears six more bears and the arrows and the sentence “pink teddy bear” disappear. Then all the nine bears disappear two and finally we read: “We leave the rest to the fervid imagination of the gentle reader…”

 

Among all these warnings and their content we see in a random way a subliminal “image” consisting on a text about Nordisk films that in fact are Danish films. Sometimes this image is preceded by a fragment announcing this subliminal image and sometimes it appears after it. The fragment in itself says: “fragme[a]nt sublime/inal”. Sometimes this fragment appears without the subliminal image and sometimes it only appears the part of “fragme[a]nt”.