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Rheingold: The New Interactivism
 CONTENTS: Introduction | The Internet and the Public Sphere | Civic Engagement, Civil Society, and Social Capital | Conclusion | Other Resources
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  The Internet and the Public Sphere, Pt. 1
When people discuss issues, organize for action, and attempt to solve problems, they are acting as citizens in the important realm Habermas called, "the public sphere." He saw an invisible but important sphere of human political power in the way citizens assemble to discuss issues:

 "By 'public sphere,' we mean first of all a domain of our social life in which such a thing as public opinion can be formed. Access to the public sphere is open in principle to all citizens. A portion of the public sphere is constituted in every conversation in which private persons come together to form a public. They are then acting neither as business or professional people conducting their private affairs, nor as legal consociates subject to the legal regulations of a state bureaucracy and obligated to obedience. Citizens act as a public when they deal with matters of general interest without being subject to coercion; thus with the guarantee that they may assemble and unite freely, and express and publicize their opinions freely."

 Habermas pointed at the extent to which ordinary people, not the leaders they elect, provide the foundation for democratic governance, and inquired into the communication practices, rights, and skills that citizens must exercise to retain political liberty. Habermas also perceived the public sphere to be as vulnerable is it is powerful. Because the public sphere depends on free communication and discussion of ideas, this vital marketplace for political ideas responds to changes in communications technologies and the way communication tools are used in pursuit of political power. Again, according to Habermas:

 "When the public is large, this kind of communication requires certain means of dissemination and influence; today, newspapers and periodicals, radio and television are the media of the public sphere. . . . The term 'public opinion' refers to the functions of criticism and control or organized state authority that the public exercises informally, as well as formally during periodic elections. . . . To the public sphere as a sphere mediating between state and society, a sphere in which the public as the vehicle of publicness -- the publicness that once had to win out against the secret politics of monarchs and that since then has permitted democratic control of state activity."

 I believe the publicness of democracy has been eroded, for the reasons Neil Postman cited in Amusing Ourselves to Death: the immense power of television as a broadcaster of emotion-laden images, combined with the ownership of more and more news media by fewer and fewer global entertainment conglomerates, has reduced much public discourse, including discussions of vital issues, to soundbites and barrages of images. You can't build the Brooklyn Bridge with a child's blocks, and you can't debate the complexities of governance in soundbites and barrages of images.

 How we talk to each other via the new media matters. All online discourse is not automatically useful discourse. Useful online group conversations require three characteristics: an affinity that brings people together strongly enough to engage their interest in ongoing discussion; a technological infrastructure; and a social infrastructure that includes an explicit social contract, skilled, ongoing, human nurturing, and a means for the population of the virtual community to teach each other how best to use the medium.

 Affinity is what draws people together. Indeed, the power to connect with people who share an affinity is one of the characteristics that made virtual communities attractive in the first place. You can pick up any one of the half billion telephones on earth and call any other telephone, if you have the right numbers. But you can't easily pick up the phone and join a conversation among twenty people who care for parents with Alzheimer's disease, or who are amateur genealogists. Politically, the great power of virtual communities lies in the ability for people to meet, inform, discuss, and organize around specific causes, issues, and campaigns.

 Given an affinity and a technical medium for communication, the most important ingredient of productive online discourse is the social infrastructure. Unlike the hardware, or even the software as it is represented on a computer screen, this important ingredient is invisible. It consists of the social agreements, the body of knowledge and availability of experienced teachers for passing along the social skills necessary, the written material available for beginners, and the humans who moderate, facilitate, and host discussions.

 Because behavior online tends to degenerate in the absence of conversational cues, it is necessary for experienced chatters or BBSers to model the behavior that the medium requires in order to maintain civility and to actively teach what they learned about the lore of online discussion. Without a cadre of experienced users to help point out the pitfalls and the preferred paths, many online populations are doomed to fall into the same cycles of flame, thrash, mindless chatter, and eventual dissolution.

 Theories and opinions about the Internet are plentiful. A good question to ask is how many real online tools exist for citizens to use today? Are there examples of successful experiments that ought to be widely replicated?

 The Internet and the Public Sphere, Pt. 2
 
 

Contributed by voxcaphost to The Internet and the Public Sphere on November 2, 1999

 
 
COMMENTS (add a comment)
 
1. OC (November 6, 1999)
I delight in the fact that posters carry on a dialogue with each other not knowing (unless specified) race, creed, fat or thin, professional or blue collar worker, straight or gay. I don't know how effective we are in swaying each other to our views but perhaps the interaction builds a tolerance within us for each other. I love it!

2. voxcaphost (November 18, 1999)
That's one of the most interesting things observers of virtual community have been discussing. You might take a look at Sherry Turkle's book, "Life on the Screen," for ways she uses that stuff in therapy, among other things. Also see Julian Dibbell's recent "My Tiny Life." -- jeff



 

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