Welcome to the biography section!

http://podserver.listenshare.com/peoplepoweringbusiness/

Who is Adrienne Eisen? Where is she from? Where did she study? What is she famous for? What is she doing right now? – All those questions and more are going to be answered by following the links.

First of all, I need to explain something, so people don’t get as confused as I was at the beginning of my research. Adrienne Eisen is also known as Penelope Trunk. And why is that?, you might ask. Well, it is a quite long story, but basically she had to change it! Easy! But getting more into it, she explained to all the readers in one of her blog’s post why she had to change it.

Throughout her life she has had four names: Adrienne Roston, Adrienne GreenHeart, Adrienne Eisen and Penelope Trunk. She was born as Adrienne Roston, but before starting graduate school she changed it for Adrienne GreenHeart (with a capital H in the middle), because “I don't want to be associated with patriarchal naming conventions”, she said to the judge when she was in court.

For her that was too easy. She started a new life as GreenHeart and it was as simple as telling everybody her new name. Years later, she started working in Times Warner as a columnist, and for professional reasons (which are explained deeper in her post) she needed to have a different name. This time the magazine assigned her a name, and that was Penelope Trunk. It caused her several problems, and loads of misunderstandings. She had to get rid of the little things associated with her Adrienne’s life, like for example, her old email.

Nowadays, everybody knows her as Penelope, even her husband calls her Penelope! And although it took a while for her to be cool with it, now she says “It's not that big a deal, since, after all, it is the fourth time I've changed my name.”

You can find the whole article by clicking [here]. It is very interesting and so easy to read. It has too many details that let us get to know her a bit better, and also understand the way she is, so that we will understand later on the way she writes.

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http://www.adrienneeisen.com/about.html

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Not that many biografies have been written about Eisen (or Trunk if you prefer), but in my opinion we don’t need a lot of different websites as long as they are good enough and give us the right information. Adrienne Eisen was born 42 years ago, in Boston, Massachusetts, USA. She went to High School in Illinois. She earned a BA in history from Brandeis University in 1990. Three years later she attended Boston University where she studied creative writing. It was then when she started writing her first hypertextual novels by the name of Adrienne GreenHeart. She received the New Media Invision award, and became a member of the Electronic Literature Organization. She gained experience by working at early Internet business.

Trunk's business experience came from her work at early Internet businesses including one of the first online ordering systems at Ingram Micro, and one of the first subscription software businesses at CyberMedia. She founded two companies: Math.com and eCitydeals, both centered on the idea of building communities of people who share a common interest and providing a solution to their common problem.

Trunk began writing professionally in 1999 at eCompany magazine about her own life as an executive. She has been a career columnist at Business 2.0 magazine, Bankrate.com and Yahoo! Finance. She is a columnist at the Boston Globe, and her syndicated column has run in more than 200 publications worldwide. Content for her column is often drawn from her blog. Trunk’s decisions about her own career have been written about in Time and The Guardian. She has also been published in Madison Magazine, a regional publication in Madison, Wisconsin, where Trunk has lived since 2007.

Trunk also creates content for several other websites. Yahoo had licensed some of her content, but terminated her contract in December, 2007. Trunk writes in her blog: " It turns out that financial content gets a higher CPM (advertising rate) than career content. So while my column has a lot of traffic, Yahoo sells my career column to advertisers as part of the Yahoo Finance package, and I bring down the CPM of the whole package.

Trunk's books include Brazen Careerist: The New Rules for Success (Warner, May 2007) and a forthcoming book about entrepreneurship to be published in early 2009 by CrownBusiness, a division of Random House.

In early 2008, Trunk and two leading Generation Y bloggers founded her third start-up, with Trunk as CEO, by turning the Brazen Careerist brand into a company. Brazen Careerist brings together several hundred Generation Y bloggers to write on subjects ranging from career advice to politics. The Brazen Careerist business model is centered on providing a way for companies to solve their Gen Y recruiting problems by branding themselves as employers to Gen Y thought leaders.

[Second Paper]

[Index] [Adrienne Website] [Biography] [Works]

[Considering a baby] [Summary] [Internal analysis] [External analysis]

[Conclusion] [My blog]